AI-Generated Ads Are Coming.
If you found standard ad tech odd, brace yourself for the future. Platforms now let marketers use data to create endless AI ads, targeting each viewer. A report covers TikTok's Smart+, competing with Meta and Google.
Marketers can let TikTok's AI do the work. It builds and delivers ads to boost conversions, leads, or app downloads. The main sell is simplicity and speed, ending weeks of guesswork and A/B testing, says Adolfo Fernandez, TikTok's director and head of product strategy and operations.
Marketers can let TikTok's AI do the work. It builds and delivers ads to boost conversions, leads, or app downloads. The main sell is simplicity and speed, ending weeks of guesswork and A/B testing, says Adolfo Fernandez, TikTok's director and head of product strategy and operations.