The M4 Mac Launch is Incoming, But Not How You Might Expect
The past few months have been full of speculation, anticipation, and wild rumors concerning the upcoming M4 Macs. The predicted release date of November 1 is just a week or so away. Despite the lack of an event announcement, Bloomberg’s Mark Gurman believes the launch is “imminent,” with an announcement coming on October 30.
According to him, Apple Stores are running low on iMacs, Mac minis, MacBook Pros, Magic Keyboards, Magic Mice, and Magic Trackpads. This usually happens when updates are about to be released.
While most whispers lately have focused on the Mac lineup, hints about new peripherals have surfaced, too. It’s assumed that the new Magic Mouse, Magic Trackpad, and Magic Keyboard updates will focus on the switch to USB-C. With any luck, Apple will make a slight adjustment to the Magic Mouse’s port and end the decade of ridicule the poor mouse has suffered.
But turning back to the question of “when” this launch is coming — Gurman has also said on X (formerly Twitter) that a media event will take place in Los Angeles on October 30. According to the post, it seems there won’t be a keynote, just product videos and press releases.
With this post, hope for a proper event seems almost dead. This does make sense. After all, the M4 chip has already been announced and launched with the latest iPad Pro, so perhaps an event isn’t strictly necessary.
On the other hand, the Mac mini is due for its first design overhaul in over a decade. You might think Apple would want to show that off in a bit more detail. Plus, assuming the industry experts are correct, there are six product updates due to be announced. That number itself seems like enough of an excuse for an event.
Either way, everything should be made clear next Wednesday. We’ll be sure to report the latest.
According to him, Apple Stores are running low on iMacs, Mac minis, MacBook Pros, Magic Keyboards, Magic Mice, and Magic Trackpads. This usually happens when updates are about to be released.
While most whispers lately have focused on the Mac lineup, hints about new peripherals have surfaced, too. It’s assumed that the new Magic Mouse, Magic Trackpad, and Magic Keyboard updates will focus on the switch to USB-C. With any luck, Apple will make a slight adjustment to the Magic Mouse’s port and end the decade of ridicule the poor mouse has suffered.
But turning back to the question of “when” this launch is coming — Gurman has also said on X (formerly Twitter) that a media event will take place in Los Angeles on October 30. According to the post, it seems there won’t be a keynote, just product videos and press releases.
With this post, hope for a proper event seems almost dead. This does make sense. After all, the M4 chip has already been announced and launched with the latest iPad Pro, so perhaps an event isn’t strictly necessary.
On the other hand, the Mac mini is due for its first design overhaul in over a decade. You might think Apple would want to show that off in a bit more detail. Plus, assuming the industry experts are correct, there are six product updates due to be announced. That number itself seems like enough of an excuse for an event.
Either way, everything should be made clear next Wednesday. We’ll be sure to report the latest.